A Little Guide to making Big Changes

Seth Godin's new book, Poke the Box, is a passionate manifesto to begin something and carry it through. It builds on his earlier work Linchpin: Are You Indispensable?--his guide to committing to making a difference--and the The ShipIt Journal--a workbook for getting a team to committing to completing a project.

As with all of Seth's recent writings, it is really a collection of short essays on why we need to continually try, embracing failure when it comes, and fighting to completion as often as possible.

Seth has given me the courage to continually fight for change--to be willing to openly question what others accepted and embrace the role of being a change agent or linchpin. My favorite quote from his earlier book was one from Steve Jobs, "Real Artists Ship." My favorite quote from this book is actually from his twitter feed, "If you don’t finish, it doesn’t really count as starting, and if you don’t start, you’re not poking."

Seth is a fascinating person to follow because he practices what he preaches. Although he has a string of bestselling books, he turned his back on the publishing business and developed his own publishing company through Amazon. He boldly writes his own rules, tries different strategies ("pokes") to see what works and embraces the risk of failure. He even openly gives away the core story of the book through a free workbook. 

This is a great book for anyone looking to be the change that they want to see in the world.